13 tools you need to get through this BFCM and Q4

1. Wanna know when other advertisers in your vertical spent their Q4 budgets on FB and Google last year?

Varos has you covered: see anonymous benchmarks from your vertical.

Oh, and it’s free! 🤯

Here’s a thread about how I use Varos for BFCM planning:

Brands increase ad spend by ~2x on avg. leading up to BFCM.

Most advertisers are flying blind into the BFCM storm.

Here’s how I’m using Varos to help me plan my spend better than last year:

— Barry Hott ☄️ (@binghott) September 29, 2022

2. Wanna hear secrets from marketing pros who don’t have time or patience for Twitter?

Join Foxwell Founders (paid) membership for a community filled with curious and helpful marketing and business experts sharing their BFCM plans.

3. Have a bunch of assets but don’t have enough time or resources to make them into ads?

Pencil uses AI to generate unlimited, winning ad creatives for less.

It'll even pull in your assets from Shopify 🤯

4. See a great ad from another brand you want to bookmark? Screenshots and spreadsheets don’t cut it.

Save Facebook and TikTok ad inspo and put them into useful and shareable boards with Foreplay (formerly Adison).

5. Tired of low ROAS and inefficient ad performance?

Get yourself some new “Make ugly ads” gear and you won’t believe how high your ROAS will climb 📈🚀🤪

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6. Need a better way to organize your projects and tasks?

Clickup has been a total game changer for me. I love how much flexibility is has and how rigid I can make things too. Perfect combo.

7. Need some new BFCM copy inspo?

The 1st place I go for copy inspo is customer reviews.

The 2nd place I go for ad copy and headlines: Jasper AI.

Look what Jasper wrote for me here:

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8. Need to throw some quick BFCM offer overlays on top of your best performing creative OR want to make something more seasonally designed?

Get it done with Canva's templates in minutes.

(I made this ad in less than 2 mins)

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9. Wanna toss a new BFCM hook or end card on your videos?

Throw it in CapCut, anyone can do it. Powerful video editing on your mobile phone (or in your browser). ‍

10. Wanna review your best performing creative to know which ones to use for BFCM ads?

Motion is my favorite way for media buyers to quickly and easily share creative performance with non-media buyers.

11. Have longer form video that you want to snip into something shorter, maybe with text overlays, but don’t have an editor or want to hire one?

Descript transcribes and overlays, and you can literally edit a video like a text document 🤯 ‍

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12. Have great video content but haven’t tried them on your site, PDP, or landing page?

Viddy has mobile video experiences like TikTok and Instagram, but shoppable and on your actual site.

13. Wanna make your own Twitter threads easily?

TweetHunter gives tweet inspo, a thread builder, and has a new feature that can predict the probability of your tweet performing well (was this one right?).

I personally review everything I mentioned here.

I am compensated for promoting some of these and/or may earn a commission when you buy through my links (thanks!)

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