Hey, I'm Barry Hott
I'll help you scale your revenue with thoughtful modern advertising execution and high performance, relevant, persuasive ad creative, user-focused landing pages, and tailored media buying strategies.
I get it, your brand is special and unlike all the other brands. The problem is that consumers don't care about your brand as much as you do. My goal is to help you focus on the consumer experience to drive performance above all, and in doing so, contribute to your brand's overall impact.Let's Do This
You want to improve in one or all of these areas:
My bread and butter. Solid and thoughtful media buying execution is the framework upon which modern advertising is built. I can audit, streamline, and consolidate your account to optimize performance.
Ads have to work harder than ever to get users to stop and pay attention. I focus on the granular details that improve how ads are perceived by consumers and get them to convert.
Landing pages are essential to keeping visitors focused. Your landing page should educate and sell without distractions. I can help develop, test, and iterate flows for each traffic source and part of the funnel.
I put myself in the shoes of your consumers to build the best ads and landing page experiences that will get them to take the desired valuable action.
I continuously test and iterate to always try to beat the current "best" performer. Champion vs challenger mentality.
I've mastered these core competencies through my deep consumer empathy
Remember when Facebook ads were only in the right column? That's when I started running ads on FB.
Since then, I've managed $600+ million in ad spend for brands like AT&T, Toyota, Kraft, and Microsoft and more recently focused on direct-to-consumer social growth advertising, creative, and CRO for some of the biggest startup names.
I've worked across industries including DTC ecom, CPG, food & beverage, telecommunication, financial services, health and beauty, fashion, and more.
No beating around the bush.
Advertising data isn't perfect. Data can be manipulated to deceive you. I can help you find and understand the truth in your data and help pinpoint what it really means.
Some of the clients I've worked with
Anyone can get a license and drive a car. Not everyone can tweak their engine or compete in a race. That's why you need a expert. Let's talk.