The most comprehensive conversion focused Ad Account Audit Template.
Hey, I'm Barry Hott, the media buyer and performance creative strategist behind some of the highest spending and most profitable ad accounts in the world.
I've set up hundreds of high-performance ad accounts used by some of the largest companies and fastest growing startups in the world, so I know a little bit about getting your ad accounts streamlined and ready to scale better than ever.
With my Audit Template you can look at over 80 critical components and cover every nook-and-cranny of your account settings and details.
The audit will show you all the quick-wins you can implement right now to significantly increase your scale.
The heat has been delivered.
You'll never need another audit template again.
Dig deeper into your ad accounts and find out where exactly you’re leaving (heaps of) money on the table.
Some clients I've recently worked with
Some clients I've previously worked with
Working as a media buyer and leading teams of media buyers, I’ve learned that most performance-killing mistakes boil down to the basics.
If your account is over-complicated or lacks clarity, then it’s not going to reach its full potential in terms of sales and profits.
After reviewing hundreds of ad accounts, I’ve noticed that almost ALL of them are making the same 3 conversion-killing mistakes.
These things matter! They can actively prevent you from truly understanding what's working and getting in the way of scaling your business.
I do audits for clients, but mine are going to be twice as comprehensive now, thanks to you.
The teacher in me loves the fact that you put performance benchmarks in there. That’s what sets this one apart. So well done.
Barry dropping the f***ing HEAT
The first thing I thought when a made a copy was “nice to be able to steal things from people who have more experience than I do.” 😂
You could spend hours or even days to procure and organize all of the components I put together here, but you still wouldn't catch all of the things I know to focus on. Save time and audit like an expert for the cost of a tiny business expense to get the gold standard of audit templates.
It summarizes a lot of things that one may know but is a good way to start having SOPs.
My main problem has been scaling and being able to sell more products/services because of the lack of SOPs.
As a software engineer, I tend to over complicate stuff so be able to see how simply and practical “big fishes” in the niche structure their processes is super helpful.
By just looking into your audit structure I identified a couple of things I should be testing or revisiting more often in my account.
Drill down into your ad accounts and find out where exactly you’re leaving (heaps of) money on the table.