Facebook Advertising Audit

Is your ad account struggling to scale?

Get the most comprehensive conversion-focused Ad Account Audit Template to improve ad efficiency, increase scale, and enhance clarity of your ad performance.

80+ quick wins

Increase conversions

Catch mitsakes 🤪

Unlock scalability


$2+ Billion

Ad Spend Audited

15+ years

of experience

$600+ Million

Ad Spend Managed

Hey, I'm Barry Hott, the media buyer and performance creative strategist behind some of the highest spending and most profitable ad accounts in the world.

Barry Hott Headshot, Smiling

I've set up hundreds of high-performance ad accounts used by some of the largest companies and fastest growing startups in the world, so I know a little bit about getting your ad accounts streamlined and ready to scale better than ever.

WITH MY Billion Dollar Ad account Audit Template

You can dig in to ad accounts and find what's getting in the way of scaling to the moon faster than ever.

With my Audit Template you can look at over 80 critical components and cover every nook-and-cranny of your account settings and details.

The audit will show you all the quick-wins you can implement right now to significantly increase your scale.


The heat has been delivered.
You'll never need another audit template again.

Andrew Foxwell
Co-Founder & CEO, Foxwell Digital

Trusted by some big names

Some clients I've recently worked with

Some clients I've previously worked with

The 3 biggest mistakes found in most Facebook ad accounts

Working as a media buyer and leading teams of media buyers, I’ve learned that most performance-killing mistakes boil down to the basics.

If your account is over-complicated or lacks clarity, then it’s not going to reach its full potential in terms of sales and profits.

After reviewing hundreds of ad accounts, I’ve noticed that almost ALL of them are making the same 3 conversion-killing mistakes.

Here are the 3 biggest ad account mistakes:
Running too many overlapping initiatives
Needlessly complicated and confusing campaign and ad set structure
Inconsistencies and errors in settings and object names

These things matter! They can actively prevent you from truly understanding what's working and getting in the way of scaling your business.

So well done

I do audits for clients, but mine are going to be twice as comprehensive now, thanks to you.

The teacher in me loves the fact that you put performance benchmarks in there. That’s what sets this one apart. So well done.

Karen Nelson
Owner, Karen Nelson Digital
STOP Running Ads INefficiently And Leaving MONEY ON THE TABLE

Get your Billion Dollar ad account audit template NOW!

The Billion Dollar Ad Account Audit Template
“The most comprehensive account audit template in the universe”
Valued at $500
$ 197.00 USD
Get the audit template that covers every nook and cranny of your ad account:
Account Structure
Campaign Structure
Ad Set Settings
Ad Settings
Taxonomy and Naming
Pixel Settings
Website and Landing Page
FREE BONUS 5-point data breakdown analysis
Included: 80+ critical ad account components to audit
Checklist last updated: January 24th, 2024
Buy my Audit Template
Live Audit Call With Barry
Get the template and have a private live 1-hour audit video call with Barry.
Valued at $1,500
$ 997.00 USD
Need some expert help and guidance? Let's hop on a live 1-hour video call.

We will review your biggest concerns, go through the template together, and dive into the biggest and most obvious issues holding your account back from better performance and scale.

While we won't have time to cover the entire template or account in that hour, we will be dig in to find the biggest levers you can quickly focus on to unlock performance and scale.
Book a Live Audit Call
Availability limited: only three audit slots open per month.
100% 14-Day Money Back Guarantee
After your purchase, you have 14 days to ensure the Ad Account Template is valuable for you. If you're not completely satisfied and don't find value in it, I will refund your payment, guaranteed!
blurred screenshot an audit doc section

This audit template will give you clear, actionable steps that will:

Decrease your account customer acquisition costs
Increase your ability to scale
Streamline your account structure
Save you time
Make it easier to see and understand account performance
The f***ing HEAT

Barry dropping the f***ing HEAT

The first thing I thought when a made a copy was “nice to be able to steal things from people who have more experience than I do.” 😂

Collin Slattery
Founder & CEO, Taikun

Audit ad accounts like a 15-year ad industry expert

You could spend hours or even days to procure and organize all of the components I put together here, but you still wouldn't catch all of the things I know to focus on. Save time and audit like an expert for the cost of a tiny business expense to get the gold standard of audit templates.

Amazing, I think it's really cool

It summarizes a lot of things that one may know but is a good way to start having SOPs.
My main problem has been scaling and being able to sell more products/services because of the lack of SOPs.
As a software engineer, I tend to over complicate stuff so be able to see how simply and practical “big fishes” in the niche structure their processes is super helpful.

Emiliano Potignano
Growth Engineer, Wander
Got questions?

Frequently Asked Questions:

Everything you need to know about the Billion Dollar Audit Template
Is this for me?
Do you work on ad accounts that spend more than $5,000 per month? If yes, this is for you.

You can use this template to improve your existing accounts, to win new business by auditing their account and showing the potential it has, or during your onboarding process.
A BILLION dollars?! Really?
Yes. I've personally managed nearly a billion dollars in ad spend myself and over my career I've reviewed or audited several billions of dollars of ad spend.
Why does it cost so little?
Great question! I'm crazy for charging this little for something that I put 14+ years of my expertise to learn and many hours of my time to build.

I wanted to share the love with the community by building something like this.

This was originally created for and shared with the Foxwell Founders community in 2022, but I'm selling it to non-members here now.
Why does it cost so much, it's just a Google doc?
Ah, I've been waiting for this question! Any decent sized brand, agency, or consultant should be able to easily make back at least 10x what they pay for this template.

You're not paying for a Google doc, you're paying for the 14+ years of my expertise. You're paying for my time and energy into making something that you can use.

If you're really upset about the price, I'll throw in a free hat if you ask nicely.
Is there a trial available?
Nope, but there is a 14 day money back guarantee. If you don't find more that $400 in value, just email me within 14 days and I'll refund you.
thank you so much for sharing this

By just looking into your audit structure I identified a couple of things I should be testing or revisiting more often in my account.

Jasmina Kresojević
Social Advertising Specialist, Strong Brand Social

Drill down into your ad accounts and find out where exactly you’re leaving (heaps of) money on the table.

4.91 based on 23 reviews