BILLION DOLLAR AD SPECIALIST · 80+ QUICK WINS · 4.6/5 FROM 100+ BUYERS · STANDALONE TEMPLATE SALES PAUSED · LIVE AUDIT CALLS AVAILABLE · LAST UPDATED JANUARY 2026 · BILLION DOLLAR AD SPECIALIST · 80+ QUICK WINS · 4.6/5 FROM 100+ BUYERS · STANDALONE TEMPLATE SALES PAUSED · LIVE AUDIT CALLS AVAILABLE · LAST UPDATED JANUARY 2026 · BILLION DOLLAR AD SPECIALIST · 80+ QUICK WINS · 4.6/5 FROM 100+ BUYERS · STANDALONE TEMPLATE SALES PAUSED · LIVE AUDIT CALLS AVAILABLE · LAST UPDATED JANUARY 2026 · BILLION DOLLAR AD SPECIALIST · 80+ QUICK WINS · 4.6/5 FROM 100+ BUYERS · STANDALONE TEMPLATE SALES PAUSED · LIVE AUDIT CALLS AVAILABLE · LAST UPDATED JANUARY 2026 ·
Facebook & Meta Advertising

The Billion Dollar
Ad Account
Audit Template

Standalone template not currently for sale

Live audit calls are still available and include the template. Book a live audit call.

Already purchased? You can continue using your existing copy.

Interested in the template or need help with an existing purchase? Contact me.

An 80+ point framework for reviewing your Meta ad account, from account structure and creative to tracking and landing pages.

★★★★★ 4.6/5 · 100+ ratings
·
80+ critical components
·
Live audit calls available
BOOK A LIVE AUDIT CALL
$2B+
Ad spend audited
18+
Years experience
80+
Audit components
Andrew Foxwell
"Legendary. The heat has been delivered. You'll never need another audit template again."
Andrew Foxwell, Co-Founder & CEO, Foxwell Digital
Why your account isn't scaling
The 3 biggest mistakes
in most ad accounts

After reviewing hundreds of ad accounts, almost ALL of them are making the same conversion-killing mistakes.

Running too many overlapping initiatives
Campaigns fighting each other, cannibalizing budget, and making it impossible to know what's actually working.
Needlessly complicated campaign and ad set structure
Complexity that feels thorough but actively prevents the algorithm from optimizing and your team from understanding performance.
Inconsistencies and errors in settings and naming
Small config errors and messy taxonomy that compound over time and make scaling nearly impossible.
Karen Nelson
"So well done. The teacher in me loves the fact that you put performance benchmarks in there. That's what sets this one apart. My audits are going to be twice as comprehensive now."
Karen Nelson, Owner, Karen Nelson Digital
What you get
Every nook and cranny
of your ad account

Over 80 critical components covering your entire account, from pixel settings to creative to landing pages.

✓ Account Structure
✓ Campaign Structure
✓ Ad Set Settings
✓ Ad Settings
✓ Creative Review
✓ Taxonomy & Naming
✓ Frequency Analysis
✓ Pixel Settings
✓ Catalog / DPA
✓ Offers
✓ Website & Landing Page
✓ Performance Benchmarks
★ FREE BONUS: 5-Point Data Breakdown Analysis
More from buyers
Jasmina Kresojević
Jasmina Kresojević
Social Advertising Specialist, Strong Brand Social
★★★★★
By just looking into the audit structure I identified a couple of things I should be testing or revisiting more often in my account. Thank you so much for sharing this.
Emiliano Potignano
Emiliano Potignano
Growth Engineer, Wander
★★★★★
Amazing. It summarizes a lot of things one may know but is a good way to start having SOPs. Being able to see how simply and practically "big fishes" structure their processes is super helpful.
Who built this
Barry Hott

Hey, I'm Barry Hott

I'm the media buyer and performance creative strategist behind some of the highest-spending and most profitable ad accounts in the world. Remember when FB ads were only in the right column? That's when I started running ads.

I've personally managed $1B+ in social ad spend for brands like AT&T, Toyota, Kraft, and Microsoft, and helped scale Harry's, Keeps, Hubble, Lumin, Cerebral, Athletic Greens, and more. I put 18+ years of expertise into this template so you don't have to learn it the hard way.

Trusted by people at
True ClassicHarry'sHubbleKeepsLuminAthletic GreensDiageoEA SportsNuts.comMisen
Audit Template & Live Calls
Stop leaving money
on the table
Not available
Billion Dollar Audit Template
$197
$500
Valued at $500 · save 60%

The complete ad account audit template covering every critical component. Standalone purchases are currently unavailable.

  • 80+ critical audit components
  • Account, campaign & ad set structure
  • Creative, pixel & catalog review
  • Performance benchmarks included
  • FREE: 5-point data breakdown analysis
  • Last updated January 2026
  • Google Doc format
Audit template main preview Audit template section view
Collin Slattery
"Barry dropping the f***ing HEAT. The first thing I thought was 'nice to be able to steal things from people who have more experience than I do.'"
Collin Slattery, Founder & CEO, Taikun
FAQ
Everything you need
to know
Can I buy the template right now? +
Standalone template sales are paused for now. Live audit calls are still available and include the template. Book a live audit call.
Can I still book a live audit call? +
Yes. The Template + Live Audit Call offer is available for $2,497 and includes a private 2-hour review of your ad account with Barry. Book a live audit call.
I already bought it. Can I still use it? +
Keep using the Google Doc link from your original purchase. This sales pause does not change that document. Need help finding your access link? Contact me.
Is this for me? +
Do you work on ad accounts that spend more than $5,000 per month? If yes, this is for you. You can use this template to improve your existing accounts, win new business by auditing their account, or during your onboarding process.
A billion dollars? Really? +
Yes. I've personally managed nearly a billion dollars in ad spend and over my career I've reviewed or audited several billions of dollars of ad spend. The number isn't marketing fluff.

Let's audit your
account together

Get a private, 2-hour review of your ad account with Barry.

BOOK A LIVE AUDIT CALL