DABA = Dynamic Ads (for) Broad Audiences
Also, Meta now calls DABA "Advantage+ catalog ads" but I'm going to keep calling it DABA here.
If you're familiar with dynamic catalog retargeting ads, you understand the core of DABA:
Retargeting from other websites? How?
Any website with a pixel sends back info to FB like the product category visitors viewed or added to cart.
DABA targets those users with relevant/related ads from your catalog.
If a user can view the ad and immediately understand what it is and want to buy it, that's good for DABA.
Someone might see this dress and want to buy it immediately:
An extremely unusual-looking image can also get attention and drive sales.
I dunno, but they've stopped my thumb!
If a user can see it and immediately understand its value/purpose, that's good.
Special features like stretchy fabric or secret pockets can't be seen in the image won't be clear to the viewer.
Look, a plain t-shirt, buy it now:
If someone just bought a pair of shoes on one site, they might be ready to buy more shoes from another site.
People buy lots of shoes!
Btw, you can use evergreen copy with dynamic catalog text like the brand name:
I've featured fashion examples here a bunch because they check all of the boxes and people are always shopping for fashion all over the internet.
If these don't apply to you, don't waste too much of your time on DABA.
Has DABA worked or failed for you? Let me know on Twitter!
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