Tactics, takes, and learnings from $1B+ in performance marketing.https://www.hottgrowth.com/en-ushttps://www.hottgrowth.com/post/why-marketers-should-screenshot-their-landing-pages/https://www.hottgrowth.com/post/why-marketers-should-screenshot-their-landing-pages/When ROAS drops, everyone blames the creative, the algo, or the targeting. Most of the time the problem is on the other side of the click: the page changed and nobody noticed. Here's why marketers, agencies, and business owners need a daily visual record of their pages, competitors, and search results, plus an honest look at the tools that do it.Thu, 01 Oct 2026 16:31:53 GMThttps://www.hottgrowth.com/post/ugly-ads-dont-mean-bad-ads-try-these-expert-tips-for-high-intent-ads/https://www.hottgrowth.com/post/ugly-ads-dont-mean-bad-ads-try-these-expert-tips-for-high-intent-ads/High-intent ads work because they look like content, not ads. Tina Donati interviewed me for #paid's BANKNOTES on the mechanics: why polish kills performance, what makes someone stop scrolling, and how to write copy that converts the people who are already shopping.Wed, 31 May 2023 22:11:44 GMThttps://www.hottgrowth.com/post/13-tools-you-need-to-get-you-through-this-bfcm-and-q4/https://www.hottgrowth.com/post/13-tools-you-need-to-get-you-through-this-bfcm-and-q4/A list of tools I use to get the most out of my ads for Q4 and Black Friday/Cyber MondayWed, 31 May 2023 22:07:52 GMThttps://www.hottgrowth.com/post/17-tips-that-will-make-you-love-using-slack/https://www.hottgrowth.com/post/17-tips-that-will-make-you-love-using-slack/Hott takes on getting more out of Slack. Reminders, search operators, channel hygiene, threading discipline, and the keyboard shortcuts that compound into hours saved every week. Not exhaustive. Just the ones I actually use.Tue, 28 Feb 2023 18:18:39 GMThttps://www.hottgrowth.com/post/6-common-debunkings-of-ad-performance-claims-and-case-studies/https://www.hottgrowth.com/post/6-common-debunkings-of-ad-performance-claims-and-case-studies/There are often crucial missing pieces of data in performance claims and case studies. Data can take credit for conversions that were driven by other channels or factors.There is a misunderstanding of how platforms or data work. Correlation does not always equal causation. The true cause is sometimes oversimplified. Simple mistakes and lack of quality assurance are common problems.Sat, 11 Feb 2023 01:28:31 GMThttps://www.hottgrowth.com/post/9-things-most-advertisers-dont-know-and-how-to-interpret-them/https://www.hottgrowth.com/post/9-things-most-advertisers-dont-know-and-how-to-interpret-them/Few advertisers understand that "We may reject or remove any ad for any reason." You're playing by FB's rules and they can change the rules on you if they want. My tip is to not just comply with their rules, but it’s important to understand that their rules are there to create a better experience for their users.Sat, 11 Feb 2023 01:28:31 GMThttps://www.hottgrowth.com/post/a-quick-guide-to-daba-and-how-to-make-it-work-for-you/https://www.hottgrowth.com/post/a-quick-guide-to-daba-and-how-to-make-it-work-for-you/DABA may work well for businesses with larger catalogs and products that are visually appealing, require little education, or can be bought repeatedly. Users must already be shopping for the product elsewhere for DABA to be effective.Sat, 11 Feb 2023 01:28:31 GMThttps://www.hottgrowth.com/post/beyond-cpm-and-cpc/https://www.hottgrowth.com/post/beyond-cpm-and-cpc/Most of them don't understand how the platform optimizes and here's what they're missing: on an unoptimized ad platform where you bid for CPM or CPC, the auction is purely based on bids and inventory, increasing your CTR or decreasing your CPM typically improves everything (CPC, CVR, and CPA). On an optimized platform like Meta (and other optimized platforms), it doesn't work that way.Sat, 11 Feb 2023 01:28:31 GMThttps://www.hottgrowth.com/post/cpms-and-cpcs-dont-matter/https://www.hottgrowth.com/post/cpms-and-cpcs-dont-matter/Stop focusing on FB CPMs and CPCs - they don't matter that much. Turning off ads due to high CPCs or CPMs can be turning off top performers, more impressions don't always drive more clicks. More clicks don't always drive more conversions. There is a loose correlation between CPM/CPC and CPA when observing/comparing placement performance. Sat, 11 Feb 2023 01:28:31 GMThttps://www.hottgrowth.com/post/hackers-spending-in-ad-accounts-they-broke-into/https://www.hottgrowth.com/post/hackers-spending-in-ad-accounts-they-broke-into/Half a million dollars stolen from ad accounts in three days. Here's how the hackers are getting in, what they do once they have access, and the specific Meta settings every advertiser should lock down right now.Sat, 11 Feb 2023 01:28:31 GMThttps://www.hottgrowth.com/post/stop-comparing-your-brand-to-nike-coke-apple-etc/https://www.hottgrowth.com/post/stop-comparing-your-brand-to-nike-coke-apple-etc/Most modern ads are completely skippable. You have to make people *want* to watch. In social ads, branding, logo, and colors do not make net new people want to watch. Ask any media buyer about the gap between their best-performing ad and their worst recent ad test, and it's usually bigger than you think.Sat, 11 Feb 2023 01:28:31 GMThttps://www.hottgrowth.com/post/why-marketers-should-never-rely-solely-on-platform-data/https://www.hottgrowth.com/post/why-marketers-should-never-rely-solely-on-platform-data/Every ad platform is biased and incentivized to show their own platform in the best light, so advertisers will spend more money with them. This means that marketers can't trust the data from any one platform, and most rely on Google Analytics as a result. However, GA is also owned by a giant search engine that sells ads, so it's not neutral either. The solution is to invest in an attribution tool and post-purchase surveys to get a more accurate picture of what drove customers to buy.Sat, 11 Feb 2023 01:28:31 GMThttps://www.hottgrowth.com/post/why-you-should-stop-trying-to-compare-interests-vs-lookalikes-vs-broad-performance/https://www.hottgrowth.com/post/why-you-should-stop-trying-to-compare-interests-vs-lookalikes-vs-broad-performance/It is more important to focus on consolidating and minimizing variables, rather than worrying about which audience is "best". Try using a broad target audience, as this can help FB learn more/faster. Keep the creative testing targeting consistent for best results.Sat, 11 Feb 2023 01:28:31 GMT