Pretty ads don’t work.

You know those dazzling, "pretty" ads you've been cooking up? They don’t work. In a world craving authenticity, consumers are yearning for something more genuine, something that speaks to them on a real, relatable level. Pretty ads do the opposite.

Pretty Ads vs. Ugly Ads

You know those dazzling, "pretty" ads you've been cooking up? They don’t work. In a world craving authenticity, consumers

Pretty Ad

Ugly Ad

Wheres the proof that ugly ads actually work?

Here are some companies using ugly ads:

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Everyone is talking about ugly ads.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

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Name Surname

Position, Company name

Access the Free ugly ads swipe file (100+ ugly ads)

Get the free ugly ads swipe file. Over 100 high converting ugly ads to look at as inspiration.

Hey, I’m Barry Hott.

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$2+ Billion
Ad Spend Audited
15+ Years
of Experience
$600 Mil
Ad Spend Managed

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Trusted by some big names

Want to work with Barry directly on ugly ads?

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Get Barry’s 30+ item checklist for creating ugly ads.

$19.99

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Join the ugly ads movement with official merch.

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