Pretty ads don’t work.
You know those dazzling, "pretty" ads you've been cooking up? They don’t work. In a world craving authenticity, consumers are yearning for something more genuine, something that speaks to them on a real, relatable level. Pretty ads do the opposite.

Pretty Ads vs. Ugly Ads
You know those dazzling, "pretty" ads you've been cooking up? They don’t work. In a world craving authenticity, consumers
Pretty Ad

Ugly Ad

Wheres the proof that ugly ads actually work?
Here are some companies using ugly ads:
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Everyone is talking about ugly ads.
Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name
Name Surname
Position, Company name






Access the Free ugly ads swipe file (100+ ugly ads)
Get the free ugly ads swipe file. Over 100 high converting ugly ads to look at as inspiration.

































Hey, I’m Barry Hott.
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Trusted by some big names
Want to work with Barry directly on ugly ads?
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Get Barry’s 30+ item checklist for creating ugly ads.
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- Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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