
Hey, I’m Barry Hott.
The media buyer (and performance creative strategist) behind some of the highest spending and most profitable ad accounts in the world.
I've set up hundreds of high-performance ad accounts used by some of the largest companies and fastest growing startups in the world, so I know a little bit about getting your ad accounts streamlined and ready to scale better than ever.
With the AD Account Audit Template
Dig in to ad accounts and find what's getting in the way of scaling.
80 critical components
Quick Wins
Account Structure
Pixel Settings
Ad Set Settings
Offers
Website & Landing Page
and more...

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Trusted by some big names
The 3 biggest mistakes found in most facebook ad accounts.
Working as a media buyer and leading teams of media buyers, I’ve learned that most performance-killing mistakes boil down to the basics.
If your account is over-complicated or lacks clarity, then it’s not going to reach its full potential in terms of sales and profits.
After reviewing hundreds of ad accounts, I’ve noticed that almost ALL of them are making the same 3 conversion-killing mistakes.
Here are the 3 biggest ad account mistakes:
Running too many overlapping initiatives
Needlessly complicated and confusing campaign and ad set structure
Inconsistencies and errors in settings and object names
Running too many overlapping initiatives
Running too many overlapping initiatives
Running too many overlapping initiatives
Running too many overlapping initiatives
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Pricing plan
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