The Billion Dollar Ad Account Checklist
Your FB ad accounts are leaking money
Structure your FB ad accounts like the greatest advertisers in the world. Get the most comprehensive conversion-focused ad account checklist that will help you catch mistakes, streamline your account structure, and propel your conversions.
$2+ Billion
15+ years
$600+ Million
Hey, I'm Barry Hott, the media buyer (and performance creative strategist) behind some of the highest spending and most profitable ad accounts in the world.
I've set up hundreds of high-performance ad accounts used by some of the largest companies and fastest growing startups in the world, so I know a little bit about getting your ad accounts streamlined and ready to scale better than ever.
You can dig in to ad accounts and find what's getting in the way of scaling to the moon faster than ever.
With my account checklist, you can look at over 80 critical components and cover every nook-and-cranny of your account settings and details.
The checklist will show you all the quick-wins you can implement right now to significantly increase your scale.
The heat has been delivered.
You'll never need another audit template again.
Get allll up in your account unlike ever before
Dig deeper into your ad accounts and find out where exactly you’re leaving (heaps of) money on the table.
Trusted by some big names
Some clients I've recently worked with
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Some clients I've previously worked with
The 3 biggest mistakes found in most Facebook ad accounts
Working as a media buyer and leading teams of media buyers, I’ve learned that most performance-killing mistakes boil down to the basics.
If your account is over-complicated or lacks clarity, then it’s not going to reach its full potential in terms of sales and profits.
After reviewing hundreds of ad accounts, I’ve noticed that almost ALL of them are making the same 3 conversion-killing mistakes.
These things matter! They can actively prevent you from truly understanding what's working and getting in the way of scaling your business.
I do audits for clients, but mine are going to be twice as comprehensive now, thanks to you.
The teacher in me loves the fact that you put performance benchmarks in there. That’s what sets this one apart. So well done.
Get your Billion Dollar ad account checklist NOW!
Checklist last updated: January 5th 2022
Delivered: within 7 business days
This ad account template will give you clear, actionable steps that will:
Barry dropping the f***ing HEAT
The first thing I thought when a made a copy was “nice to be able to steal things from people who have more experience than I do.” 😂
Structure ad accounts like a 15-year ad industry expert
You could spend hours or even days to procure and organize all of the components I put together here, but you still wouldn't catch all of the things I know to focus on. Save time and structure your account like an expert for the cost of a tiny business expense to get the gold standard of ad account structures.
It summarizes a lot of things that one may know but is a good way to start having SOPs.
My main problem has been scaling and being able to sell more products/services because of the lack of SOPs.
As a software engineer, I tend to over complicate stuff so be able to see how simply and practical “big fishes” in the niche structure their processes is super helpful.
Frequently Asked Questions:
I wanted to share the love with the community by building something like this.
This was originally created for and shared with the Foxwell Founders paid membership community in 2022, but I'm selling it to non-members here now.
You're not paying for a Google doc, you're paying for the 14+ years of my expertise. You're paying for my time and energy into making something that you can use.
If you're really upset about the price, I'll throw in a free hat if you ask nicely.
You can use this template to improve your existing accounts, to win new business by auditing their account and showing the potential it has, or during your onboarding process.
By just looking into your structure I identified a couple of things I should be testing or revisiting more often in my account.
Boost your ad accounts today
Drill down into your ad accounts and find out where exactly you’re leaving (heaps of) money on the table.